As of September 2021, the number of paid apps has shrunk to make up only six percent and four percent of the total numbers in the Apple App Store and the Google Play Store, respectively. dollars per handset, after peaking in the last quarter of 2020 reaching an average of 10.6 U.S. In the second quarter of 2021, Android consumers have spent an average of 5.31 U.S. However, in recent years, the growth of global consumer spending on apps has shown users’ healthy appetite for premium services or paid app content. The ePublishing and education sectors still saw a limited market for their mobile content, despite the increase in apps usage brought by the COVID-19 pandemic disrupting regular school system settings.Īs an indispensable part of the smartphone experience, the largest number of apps in the major app stores are free to download. In 2020, gaming and video made up the largest shares of the mobile content market for the year. dollars in revenues in 2025, with mobile games making up the biggest revenue share among all app categories. Mobile apps are projected to generate more than 613 billion U.S. In the most recently measured year, consumers downloaded 255 billion mobile apps to their connected devices, up by more than 80 percent from 140.7 billion app downloads in 2016. The number of mobile app downloads worldwide has been increasing constantly from 2016 onward, surpassing 200 billion in 2019.
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